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Manager, Public Relations and Special Media Projects - Corning Museum of Glass

  • July 20, 2022 1:38 PM
    Message # 12855280
    Amelia Whitworth (Administrator)

    Job Location: Corning, NY

    Job Title: Manager, Public Relations and Special Media Projects

    Institution: Corning Museum of Glass

    Institution Website:

    About the Institution: The Corning Museum of Glass inspires people to see glass in a new light, by showcasing and celebrating the history, science, artistry and sheer magic of glass. The Museum's history is a story of innovation, perseverance and immense community and corporate support. Today, the Museum’s scholarship and outreach is felt around the world.

    Job Description: Responsible for developing, managing, and implementing a robust Public Relations (PR) program that raises the profile of The Corning Museum of Glass (Museum), while promoting the Museum and advancing its mission and strategic goals to increase awareness, visitation, attendance, membership, and philanthropic support. Oversees the strategy, pitching, and story development for the Museum’s regional, national, and international media relations activities. Works with the Communications Editor, Manager and Strategist to create and implement comprehensive media strategies for exhibitions, events, programs, and partnerships. Responsible for developing, writing, and editing content for a variety of communications channels. Acts as liaison with the Museum’s national PR agency and manages high-profile media projects.


    Earned Media and Relations

    Identifies and pitches story ideas, leveraging narratives that raise the profile of the institution while promoting the Museum’s exhibitions, activities, experts, and strategic initiatives.

    Manages all details of high-profile film and video projects and photo shoots in conjunction with PR initiatives involving TV shows, documentaries, podcasts, magazine spreads, and social channels for major online outlets.

    Acts as lead liaison with national PR agency, strategizing and prioritizing objectives for annual press coverage and internal staff development. Collaborates on communications plans for high-profile initiatives and oversees execution of the work, ensuring the firm has content to effectively fulfill their responsibilities.

    Manages the media outreach calendar, ensuring announcements are timed to Museum and MarCom priorities and goals. Develops press outreach to optimize coverage across Museum departments, programs, and initiatives.

    Secures and coordinates all aspects of media interviews and prepares Museum spokespeople with backgrounders, talking points, and FAQs. Works with key experts and colleagues to craft or shape stories before interviews.

    Writes and manages the creation of editorial content for public relations. Distributes press releases and maintains the online Press Center and media photo library, ensuring strong SEO and integration of press materials with other web communications.

    Establishes and maintains relationships with local, regional, national, and international media, building long-term interest and engagement across diverse media and audiences.

    Cultivates and maintains relationships with PR professionals and community partners, and represents the Museum at arts and community events, as appropriate.

    Develops and manages relationships with influencers, identifying key influencers and opportunities for engagement.

    Works to create and optimize exclusive campaigns and content that are mutually beneficial for the influencer and the Museum.

    Builds regional media programs utilizing the mobile flameworking demo to secure significant airtime in key driving markets.

    Designs and conducts media training sessions as needed for key staff, in conjunction with national PR agency and media outlets.

    Oversees the Museum’s media database and monitoring services. Ensures media lists are up-to-date and appropriately targeted.

    Manages the monitoring, analytics, and reporting for media coverage. Provides internal clip reports for the Board of Trustees (Board) and prepares media summaries for Museum staff. Responds to media coverage and online discussions about the Museum and its activities. Ensures relevant stories are shared with Museum followers via social media.

    In collaboration with internal stakeholders, builds relationships with outside organizations, artists, and designers to coordinate communications efforts around joint programming, significant loans for exhibitions, acquisitions, Mobile Hot Shop deployments, artist and gallery collaborations and other Museum activities.

    Oversees and coordinates relevant work by contractors and Museum staff, as appropriate.

    Museum Communications and Messaging

    Writes and edits content for a variety of channels, including website, blog, social media, emails, member magazine, marketing collateral, and contributed articles. Ensures adherence to institutional style and voice for consistency in wording, branding, and messaging across all Museum communications.

    Maintains the Museum’s voice in external communications and balances the needs of different departments and priorities throughout the calendar cycle.

    Responds to and manages external photo and video requests from media, and coordinates with Events team for commercial requests. Works with Rights and Reproductions as well as Corning Archives to fulfill requests.

    Assists the Communications Editor, Manager and Strategist with development of executive communications, including key message documents, standby statements, FAQs, speeches, and emails. Provides support for crisis communications management and preparation.

    Advises on Museum key messaging and special projects that require communications strategy and stand-by statements.

    Collaborates with Digital Media team on key video projects and to coordinate distribution of news to maximize impact.


    Supports and amplifies the Museum’s commitment to diversity, equity, inclusion, and access.

    Actively participates in MarCom department meetings and serves on Museum matrix teams and work groups, as needed.

    Respect and exemplify the values of The Corning Museum of Glass in all interactions with colleagues, staff, volunteers, and the public.

    Ability to represent the Museum in a professional manner.

    Adhere to all prescribed organizational and departmental policies and procedures.

    Demonstrated proficiency with handling multiple PR and media projects and deadlines; ability to take a project from concept to successful execution.

    Ability to think creatively and innovatively.

    Ability to establish and cultivate positive working relationships with media.

    Ability to work independently and as part of a team; strong collaboration skills.

    Bachelor’s degree in art, museum studies, journalism, communications, or related field.

    Minimum five (5) years of experience working in communications in the museum industry, the arts, or cultural tourism.

    Strong writing, proofreading, and editing experience with the ability to maintain appropriate voice for different audiences and to write about art in an intelligent and accessible way.

    Proven experience in PR, including placement of targeted stories and stewarding relationships across diverse media.

    Demonstrated proficiency with Microsoft Office Suite products and MS Teams; knowledge of SharePoint and Adobe Creative Suite helpful.

    Working knowledge: website CMS (Drupal preferred), basic Photoshop, SEO best practices, project management platforms ( preferred).

    Demonstrated ability to create and maintain editorial calendar; plan and coordinate mission-driven content.

    Strong understanding of the tactical uses of core social media platforms, i.e., Facebook, Twitter, Instagram, LinkedIn and YouTube; experience managing and developing content for social media channels.

    Excellent interpersonal skills; works effectively with multiple internal and external stakeholders as well as senior leadership.

    Meets deadlines and can handle multiple projects simultaneously.

    Strong planning and organizational skills; attention to detail and accuracy.

    Some early mornings, evenings, holidays, and weekends required; flexibility in hours necessary.

    Regional, domestic, and international travel, as needed.

    This Position is: Hybrid

    Position Type: Full-Time

    Salary range: $73,000

    Benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid time off, Contribution to Retirement Plan

    How to Apply:

The Museum Association of New York helps shape a better future for museums and museum professionals by uplifting best practices and building organizational capacity through advocacy, training, and networking opportunities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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