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Director of Marketing and Communications - Wave Hill

  • July 25, 2022 2:36 PM
    Message # 12860474
    Amelia Whitworth (Administrator)

    Job Location: Bronx, NY

    Job Title: Director of Marketing and Communications

    Institution: Wave Hill Public Garden

    Institution Website: www.wavehill.org

    About the Institution: Once a private estate, Wave Hill is a renowned 28-acre public garden and cultural center with stunning views of the Hudson River and the Palisades, located in the Riverdale section of the Bronx. Wave Hill seeks to engender meaningful human connections to the natural world through world class horticulture, environmental education and contemporary art and performance. For more information on Wave Hill, please visit www. wavehill.org. 

    Job Description: Wave Hill is seeking a Director of Marketing and Communications, a skilled strategist and talented wordsmith who will articulate the spirit and mission of Wave Hill to uplift its public profile, support organizational goals, and increase audience awareness and engagement. Answering to the President and Executive Director the Director of Marketing and Communications is responsible for developing effective seasonal and annual communication and marketing strategies both on and offline. The Director oversees Wave Hill’s website, social media engagement, email communications and marketing campaigns. The Director will set KPI’s, track performance and lead analysis to guide strategy. This role is part of the senior management team and works closely with other departments to create engaging content and leads video and audio content development and production. The candidate should be a highly creative, big picture thinker who can use storytelling to inspire audiences.

    The Director of Marketing and Communications will lead a talented team of 3 staff members, an Associate Director, a Graphic Designer and a Social and Digital Media Coordinator. We are looking for a seasoned, dynamic individual who can inspire and motivate others in a collaborative, positive and inclusive manner providing opportunities for growth and learning.


    Responsibilities:
    Manage Wave Hill’s brand identity from a reputational and design perspective.
    Lead a collaborative, creative process with key stakeholders to shape messaging strategies and work directly with Graphic Designer to develop.
    Keep abreast of website trends and innovations and look for ways to improve functionality. Work with web developers to implement changes. Interface with Wave Hill’s digital marketing consultants to optimize performance (SEO/SEM, set and track KPI’s etc.)
    Ensure web content is up to date. Manage website updates, integration of digital tools for use on-site and ensure activation of accessibility tools and features.
    Shape the messaging calendar to meet audience engagement goals and to reflect the right balance of Wave Hill’s seasonal offerings.
    Track and analyze email marketing performance data, optimize segmentation, control pacing of outreach.
    Maximize the impact of digital content through such activities as content and design testing, personalization, and other continuous learning and improvement processes.
    Work with Associate Director of Marketing and Communications to proactively ensure that Wave Hill is well represented in the media.
    Brief senior staff and board to represent the organization on key issues and advise on political or community events affecting Wave Hill.
    Interface with such groups as Bronx Tourism, NYC& Co. and other tourism organizations as well as the communication departments of our programming partners.
    Work with department heads to support the marketing and promotion of earned income areas such as private events, tours, corporate conferences, the cafe, and the shop.
    Work collaboratively with the executive staff and Wave Hill’s programming group to identify goals, strategies, stories, influencers, marketing alliances and other opportunities to promote their programs.
    Work with the Chief Philanthropy Officer to develop messaging for fundraising campaigns, promotion of internal events and other donor engagement communications.
    Initiate new audience engagement strategies such as Wildverse and Faces of Wave Hill and develop content for these on an on-going basis.
    Formulate and manage the annual department budget.

    Requirements:
    The successful candidate will be an experienced, creative, energetic, high-level strategist with a minimum of ten years’ experience in marketing and communications in a senior role, preferably in a cultural institution or garden setting or other non-profit. The candidate should feel equally comfortable in a team or a leadership role, be nimble in response to opportunities, and remain calm under pressure. Other qualities include excellent communications skills both written and verbal, good organizational and time management ability, a balanced and responsible approach to sensitive issues; strong writing and editing, a gift for story-telling, and excellent design sense.  Familiarity with the Chicago Manual of Style. Bachelor’s degree required; advanced degree preferred. Experience interviewing individuals for media pieces, video and/or audio editing skills are all a plus.

    This Position is: In-Person

    Position Type: Full-Time

    Salary range: 90,000 to 100,000 annually

    Benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid time off, Contribution to Retirement Plan

    How to Apply: Send cover letter and resume in a single PDF document to careers@wavehill.org with “Director of Marketing & Communications” in subject line. Applications will be reviewed on a rolling basis until the position is filled and only those receiving an interview will be contacted. NO CALLS PLEASE.

    Job Closing Date: 9/9/2022

The Museum Association of New York helps shape a better future for museums and museum professionals by uplifting best practices and building organizational capacity through advocacy, training, and networking opportunities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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