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Social Media Savvy: Thinking Big, Working Smart

Friday, October 27, 2023

12 - 1:30 PM EST

In an increasingly digital landscape, the ability to use social media as a tool for building communities and driving followers to take action is becoming increasingly important, if not essential, for museums. Social media allows institutions to speak directly to their constituents, but also affords the ability to reach a much larger audience than those who walk through your doors. While the possibilities can seem endless it may also feel overwhelming. This session explores the basics of establishing a strong digital community, creating content using existing resources, showcasing collections, building followership, and motivating digital audiences to take action online.


Sarah Navins


Franklin D. Roosevelt Presidential Library & Museum

Katherine Sardino

Museum Technician

Franklin D. Roosevelt Presidential Library & Museum

Paige Engard

Director of Communications

Genesee Country Village & Museum

Sarah Navins is an Archivist at the Franklin D. Roosevelt Presidential Library and Museum, having started her career there as an intern 15 years ago. She is one of the founding members of the Library's social media program. Sarah holds a BA in History and Philosophy from the University of Scranton and an MLIS from Rutgers University.

Katherine Sardino has been a Museum Technician at the Franklin D. Roosevelt Presidential Library and Museum in Hyde Park, NY, for 17 years. She primarily works with the artifact collection and museum exhibitions but joined the social media team back in 2011. Katherine holds a BA in Anthropology and English from the University of Connecticut and an ALM in Museum Studies from the Harvard Extension School.

Paige Engard, is the Director of Communications at Genesee Country Village & Museum in Rochester, NY. Paige has a Master’s Degree in American History from The College at Brockport, and has spent the last 10+ years in the field of non-profit marketing and social media. Prior to her current role, Paige has worked in social media and marketing at The Adirondack Museum, and Lollypop Farm, the Humane Society of Greater Rochester. In her current role at Genesee Country Village & Museum, NY State’s largest living history museum, Paige directs and informs the organizations’ communication strategy.


MANY is committed to making our virtual programs as accessible as possible. All virtual programs will have ASL interpretation provided by Interpretek.

Virtual programs are made possible by the Robert David Lion Gardiner Foundation.

The Museum Association of New York helps shape a better future for museums and museum professionals by uplifting best practices and building organizational capacity through advocacy, training, and networking opportunities.

Museum Association of New York is a 501 (c) 3 nonprofit organization. 

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